Sustainable trade finance-Lockstep
What is Lockstep?
Lockstep is a sustainable trade finance service that lends merchants money for their shipments at reasonable terms if they make sustainable shipping decisions.
What makes Lockstep unique?
The main constraint for this project was to help merchants have the cash flow they need through the time of shipment. The shipping cycle is long, up to months. The merchant can't take the money on the order until the shipment of the order arrives at the final customer. Here, Lockstep goes one step and provides money for the merchant under certain rules.
Roles & Responsibilities
- Lead the product story boarding and light user research.
- Design of the user experience, including creating key user flows and wireframes.
- Create high-fidelity wireframes to show the full product experience without dedicating resources to the full visual process.
Problem & process
Create an MVP prototype to help merchants borrow money from lockstep. They need to upload documents of the shipments and get a good sustainable score. Depending on it, the interest rate will be decided.
Goals:
- Tracking a shipment once it leaves.
- Create a service that touches the physical supply chain, not just the financial one.
- Measuring the success factors of every shipment
- The financing around it
Storyboard
Research
Lockstep will lend the user (Bimbo $) at any point here, an interesting variable on the sustainability of shipment, duration of financing, and where along the financing chain (post-PO vs post-Invoice).
Through going on the storyboard, we found the key screens we needed to start with and some issues we needed to solve through the experience.
Competitive Analysis
Learning
Best practice on user flow steps to achieve seamless experience.
How to increase conversion rate and revenue.
Information Architecture
Lockstep will lend the user (Bimbo $) at any point here, an interesting variable on the sustainability of shipment, duration of financing, and where along the financing chain (post-PO vs post-Invoice).
Through going on the storyboard, we found the key screens we needed to start with and some issues we needed to solve through the experience.
User Flow:
Learning
Best practice on user flow steps to achieve seamless experience.
How to increase conversion rate and revenue.
