How my UX audit increased user retention on the e-learning platform by 110%
Search for pain points that affect the conversion rate by using analytic tools to identify the problems users face, aiming to decrease drop rates and improve CVR.
110+
Retention
80+
Acquisition
150+
Active user
80+
Views
Role
Research
CVR
Design
Timeline
2 Months
Team
1 PM
1 SWD
1 PD
Project Overview
Ustudy is an educational platform that connects university and high school students with qualified tutors for online lessons. It is a place where Learners and Educators can meet.
What issue are we facing now?
Clients observe that many users do not explore the website sufficiently, resulting in numerous dead or frustrated clicks. Despite having a considerable user base, there is no significant increase in revenue or retention rates.
The Problem
Low rates of user engagement and conversion,
despite the large number of users
Drop-off Rate
85%
High drop-off rate
Min Average
1.03
User engagment time
Research & Discovery
Qualitative insights
01
Market competitive Analysis
Analyzed 4 competing E-learning Platform apps to identify gaps and opportunities
02
Usability Criteria of Competitors
The competitor usability evaluation revealed their product strengths and helped us prioritize Ustudy's usability issues, especially regarding their funnels.
03
Usability evaluations
What sets competitors apart in visual and interaction design?
Know the strengths and weaknesses of the design in competitors to avoid the same issue in Ustudy.
Quantitive insights
01
Google Analytic 4 Insights
Define the user flow issues. That impacts retention and increases the abandonment rate. Understand the behavior of our users. Compare metrics like (bounce rate/ user engagement time/scroll depth..etc) and how this impacts the website
02
I want to know why the user left, so I ran a survey with Hotjar.
35%
of users have difficulty using the website
15%
of users have difficulty using the website
Final Solution
Usability recommendation list
Here is how we solved the navigation bottleneck
One-Month Impact
Retention
+110%
User Acquisition
+80%
Views
+80%
Active Users
+150%
© 2025 Asmaa Amer