Enhance accessibility and increase usability by making the Najdah services available by browser
Client
Al-Juraishi Human Resources Company
Services
Visual Design
UI & UX Design
Mobile design
Industries
B2C
Human Services
Live Links
Story
Najdah aims to provide high-quality clean services by employing professional workers and ensuring efficient work procedures. They already have a mobile app, but they started to get negative feedback about the accessibility of the mobile app. The rate of user retention is very low, So the Product Manager after industry research recommends designing a website, Where the services can be accessible via a browser and improve the issues complained about in the mobile app.
Goal
We need to propose new user flow recommendations to enhance user retention and improve the usability of the Najdah mobile app and turn it into a website to enhance accessibility.
Scope
1- Identify possible causes of low user retention rate.
2- Analyze the usability of competitors-related booking processes.
3- Recommended usability improvements in the user flow.
4- launch browser solution for web and mobile.
Primary users and their goals
The Mobile app operated under B2C model. The core users are
Working professionals and Housewives
Findings & Pre-research
I attempted to start by preparing for a user interview, but I couldn't proceed due to the lack of budget to recruit target users. The product manager emphasized that our main goal is to convert the mobile app to a web design. Therefore, I collected feedback from the Google Store and work on addressing any issues to avoid on the web design.
Faciliting usability audit to identify pain points on mobile app
As I mentioned earlier, one of our business goals is to increase revenue. Therefore, I researching competitors and analyzing packages user flow
Started analyzing it by Direct Competitors.
Our direct competitors are:
(Just Life - and Clean Express )
For Indirect competitors. i would observe the features and services. Examples of direct competitors: (sponges app-Hourly cleaner in Riyadh: شركات تنظيف المنازل بالساعه )
Key takeaways
Design Process
I collaborated with my product manager to outline the website requirements and how to avoid of issue we found through research
Process: I collaborated with product manager to define website requirements.
Advantage: I enhance the mobile user flow, So users can discover services without the need to sign up. And share it with the team. And they agree on itso
I created wireframes, and show it for team before going to the next step
Process: I had multiple rounds of wireframes. I showed it first to my project manager and reviewed it with a developer team after some revision.
Advantage: I had a clear vision before visual design.
What I would do differently: Test the wireframes early
I created design components while carefully considering the alignment between the new website,the Mobile application and brand of Najdah
Constraint: The product didn't have a documented design system, but had solid brand guidelines.
Process: I created components while ensuring visual design aligned well with the mobile application and the brand.
Recordings of the prototype
Outcomes & constraints
Outcomes:
Put the fundamentals of the Design system.
Redesign the mobile app's landing page and make a funnel through it to get access to book through the website.
Make the services available through any browser system.
Constraints:
We had no budget for user recruitment.
Lack of user testing.
I wasn't there when they launched the interface
because of the team layoff.
Final thoughts & takeaways
Flexibility and adaptability is essential in UX research.
Despite the limited budget, I have been working with all available research methods that don't require an additional budget. I believe If I had an opportunity for testing and iteration. I can make designs that help users and business need.
Document your design
I didn't document my projects while working on them, and that's a mistake I often made. Nowadays, I try to make a habit of documenting my process. It helps me organize my ideas quickly and serves as a valuable resource for the future.