PROJECT DETAILS
Improve the usability of the Ustudy website
UX Researcher
2 Months
2025
Client
UStudy Founder
Industry
Service
Duration
2 Months
Story Of Ustudy
Ustudy is an educational platform that connects university and high school students with qualified tutors for online lessons. It is a place where Learners and educators can meet.
Problem Statement
What issue are we facing now?
Clients find that a lot of users didn't browse the website enough, leading to many dead clicks or frustrated clicks. Even with a good number of users, there isn't a corresponding result in revenue or retention rate.
Problem :
Users find it difficult to use the website, and it has a high bounce rate alongside low user engagement.
Goal
1. Identify friction points that users encounter while using the website.
2. Enhance the usability and accessibility of the new Ustudy website and mobile app. 3. Improve conversion rate, retention, and revenue.
Discovery
Our target users are High school and colleges students in Saudi Arabia
User Research methods used
Start by making competitive anlaysis
Starting be discover our competitors and main metrics like prices, strength, weakness, opportunities and what they offer make them differenity from us.
Key Learn
1- Learn the weakness and strength points in the market for Ustudy
2- Know the limitations of Ustudy in the e-learning Market
Usability Criteria of Competitors
Key Learn
1- Usability evaluation for competitors to understand the usability strength on their product.
2- Help us to set the priorities for the Ustudy usability issues
3- Learn from our competitors, especially about their funnels
I prefer to make competitive usability evaluations,So I can know where the Ustudy place is compared to their competitors.
Key Learn
What sets competitors apart in visual and interaction design?
Know the strengths and weaknesses of the design in competitors to avoid the same issue in Ustudy.
Using analysis tools is important to enhance and track the usability issues in the website.
Finding
Define the user flow issues. That impacts retention and increases the abandonment rate.
Understand the behavior of our users.
why we need a redesign for components ?
Compare metrics like (bounce rate/ user engagement time/scroll depth..etc) and how this impact the website
Conduct surveies through Hotjar based on finding
Finding
35% from users have difficulty to use the website
15% from users didn’t find what they need.
Result
Usability recommendation list
Proposed solutions
Impact
After one month:
Lets we compare before and after usability report. And i need to mention that only about 30% from recommendation are implemented
Retention rate increase about 10% from 31% to 41%
Most main metrics are improved:
Views uplift about 80%
Active Users uplift about 150%
Revenue uplift about 44%